May 4, 2017
What Is SEO?
Search engine optimization (SEO) and is used to increase the search engine ranking of websites. This means that when a user types in a relevant query on a search engine the page that has utilized an SEO will appear higher on the results. This is good news for any site using an SEO because the typical search engine user won’t look further than the first two pages to find what they want. It is safe to assume that if the query does not return the desired hit within the first two pages, the user will start a new search, possibly leading to the similar but different website.
An SEO is typically a company that utilizes the method in its service to a client, a website that paid the SEO to optimize its results. These companies frequently offer other services such as competitive marketing analytic information and provide information on the layouts of websites so the client can adjust and perform sharply in a competitive market. SEOs can include organic search results or paid ranking. Organics results and paid results both appear on a page, but in different areas. For example, a term search will yield organic results and paid results, but the paid results will also be listed above any organic results.
Organic SEO revolves around the content of a client web page. It improves the amount of traffic that is linked to a page and also the quality of these visitors. Likely browsers known to buy products or services like the ones featured on the client’s site. Organic results are typically found as the closest matches to input put into the search box. They are typically found by search engine spiders or crawlers that are programs that search the internet database for sites with viable keywords. The sites found by these crawlers become the organic search results. Depending on the user doing the search, organic results may be the only results considered.
The results that appear at the top of the page when a search engine loads results are the paid results. These results are websites and advertisers who have paid a search engine to have their links listed at the top of the page. The links are typically directly below the search bar and are displayed as a different color link and a different colored background. Up until recently there has always a clear division of the two, but there have been times when the two were not clearly identifiable.
The benefits of SEO are undeniable and realistically the only way to get first-page ranking on the big boy search engines. Unless the site has millions of people, who will agree to go the site. The SEO will provide the site with guaranteed traffic which may have been otherwise unavailable. At an average of $300/month, the cost is not for upstarts and can be perceived as a serious advantage to any business looking to advertise on the internet. Keep in mind the costs will vary on competitive keywords.