Author: William

How Netflix and Hulu Have Changed How we Watch TV

Netflix and Hulu have fundamentally changed how we watch television, where we watch it, and when we watch it. These streaming services continued on where the DVR left off. The DVR gave opportunities to escape the schedules set by the networks. Suddenly the ability to watch a broadcasted show at any time we found convenient was possible. However, viewers were still at the mercy of waiting for a show or movie to actually be broadcast or recorded. Netflix and Hulu gave extensive libraries of television shows, movies and other video content that could be watched at any time. Also, viewers were empowered to watch content anywhere – no longer anchored to the living room sofa, viewers could watch shows on the go, at the airport, anywhere with an internet connection and a device. 

For those of us who were around before ubiquitous broadband connections, watching a new episode of our favorite television show meant working your schedule around the network’s schedule. A missed episode meant hoping the network would broadcast a rerun. More so Hulu, many television shows were available on demand. Suddenly, it wasn’t necessary to rework a prior engagement to catch the latest episode. Often, new episodes were available within a day or two of the original broadcast date. 

The advent of “binge watching” probably rightfully began with Hulu and Netflix. Prior, it was not imaginable or cost effective to be able to watch an entire season or even an entire series in a prolonged sitting over a weekend or two. It also gave viewers a chance to discover shows that were either long in syndication or in the middle of the series. Many hear of shows only once they have been in play for several years. Being able to catch up on a show wasn’t imaginable before – at least not in the same context. Hulu and Netflix gave the viewer the ability to enjoy a show in the middle of its run, be able to catch up, and understand what is currently going on within the show. Netflix has even redefined how shows are released to viewers. Under the traditional and legacy model of television, shows run at a set interval during the season, often once a week. Shows had a run over a 13 to 20 week schedule. Netflix flipped that on its head. They release an entire season at the same time, thus feeding into the phenomenon of binge watching. Viewers no longer have to wait a week to watch the cliffhanger from the previous episode. If they have the time, viewers can immediately watch the next episode from that season. 

Twenty or thirty years ago, when cable television was in its infancy, it would have been hard to imagine that content would be produced and distributed outside of the standard network television system. Netflix and Hulu not only stream content produced by the networks, they have become content producers as well. And the shows they produce often rival, or even exceed in quality, the content produced by the networks. Initially, Hulu and Netflix may have been used to watch shows from television stations, today, many subscribers are drawn to original programs created by these streaming services. 

A subtle difference caused by the advent of streaming services is content discovery. Prior, many people discovered new content by simply channel surfing and watching whatever happened to be broadcast. Viewers now have to be more explicit and proactive in what they watch – they select the content outright from the start. The concept of “channel surfing” has changed quite a bit and content discovery is heavily relevant on social media and other methods. Also, this has changed the television experience in this way – because viewers explicitly select content, watching is not as passive as it may have been years prior. 

Streaming services and devices have fundamentally changed how we discover, consume and enjoy content. Viewers are no longer leashed to network scheduling and are free to watch their favorite televisions shows or movies at their leisure. Streaming services have also changed where people consume content. Before, media consumption centered around the television. Netflix and Hulu allows their subscribers to stream content in a variety of ways – on a laptop, tablet, phone or through a box top device such as Apple TV. Streaming services freed the subscriber in both time and space – allowing content to be consumed in more convenient and comfortable settings.


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4 Tips for Finding Web Hosting Coupons

Have you ever bought something and then found out that it was on sale for half the price at another store? Knowing that you have paid more than you needed to can be really frustrating even if you were pleased with the product itself. Don’t make the same mistake when you are choosing hosting for your website.

Using web hosting coupons will give you a discount when you are signing up for a hosting service. You get exactly the same hosting service but at a significantly reduced price.Sometimes a discount coupon will even provide you with additional features that you would not normally get with a basic package. However it is not always obvious where to find these web hosting coupons and which ones you should use.

To make the task easier here are four tips for finding the best web hosting coupons. #1 Decide Which Hosting Company You Want to Use Before you begin looking for web hosting coupons you should decide which hosting companies you would prefer to use. Getting a discount on the price is great but shouldn’t be the basis for your selection.

Instead find the company which has all of the features that you want and then look for a discount code for it rather than the other way around. You can quickly compare the features of different hosting companies by searching Google for “Hosting Comparison”. #2 Check User Reviews After you have a hosting company that you would like to use it is a good idea to see what other users have to say about it. One way to do this is visit one of the large webmaster forums and perform a search using the hosting companies name.

Some of the biggest webmaster forums include web master world, site point and web hosting talk. #3 Perform A Google Search Now that you have selected which hosting company you would like to use you can perform a Google search for the web hosting coupon. Type into Google the name of the hosting company + “hosting discount code”.

This should provide you with any discount codes that are available for that hosting company. If there are no discount codes available you may have to choose whatever was your second choice for the hosting. #4 Make Sure The Coupon Is Active Most coupons are only available for a limited period of time. Once this time period is up the coupon will no longer provide you with a discount. Unfortunately the coupons themselves often stay in the Google search results indefinitely so you may need to look through a few before you find one that actually works.

Assuming you have an active discount code for a hosting service review that meets your requirements you will now be able to begin the registration process. During the registration process you should be prompted to enter your discount code. This typically occurs just before payment.

If you are not prompted contact the hosting company before you finalize your payment and check that the discount code is still being accepted. If it is not ask them whether they are any active discount coupons currently on offer.

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Outranking Google

Building a brand isn’t just slapping a name on something, and slapping a name on something isn’t necessarily building a brand. When you assign a name to a business that you believe has the potential for success, the name you give it should be the name everybody naturally wants to call it. It should be the first word that pops into someone’s mind when they think of your business. For example, if you are the owner of a pizzeria and you chose to name after your father, Joey. So you might call it “Joey’s” or even “Joey’s Pizza”. However, if the neighborhood locals continue to call your business “The Pizza Place”, and word gets around, and you become associated with being “The Pizza Place” you might consider changing the name to “The Pizza Place”. After you are known for being “the pizza place” you now have an expectation to uphold. With that being said, you need to make sure, that whatever you put or not put in your pizza is something no one else is putting, or not putting, in their pizzas.

After your household name, an entire neighborhood of loyal customers, and a secret ingredient, you now need permission. First, you should make sure that no one else in your area has the same name. However, name approval is not all you need. There are licenses and permits that go along with opening a pizzeria. After you have all the permission you need, the best idea is to find an excellent way to link people and make it a beautiful social place. For example, if someone wants to sit in quiet, dull, unentertaining place then they go to a local super market and buy a pizza. What you need to offer is a nice feel of comfort and an obvious reason people would hang around, such as games, tv or a little five lane bowling alley in the back. Just something that makes your pizzeria like no other pizzeria or restaurant period for that matter.

In the business world, there is a phrase that states “It’s hard getting to the top, it’s even harder staying there.” That’s true, along with the fact that you can tell if a business will succeed or fail in the first six months. Once you fill the capacity of your restaurant and business is where you want it, then your goal should be to maintain whatever it is you did to achieve your success. Now you would conduct a small experiment to do one of two or both things. First, you should find out what people like most about the place. I say this first because you don’t want to annoy or bombard you guest with quizzes and questions. This will also give you an idea of what to keep and what might not be the most attractive aspect of your business. If the customer seems offering, and not that irritated ask them how they heard about you. This will give you an idea of the best way to advertise for your business. After they have answered, thank them for coming and continue to poll the audience while taking mental notes.

Next, it might not be a bad idea to expand to other cultures or races that might be interested, or that might live in your area. For example, nowadays America’s Hispanic population and culture are growing by the minute. More and street signs, store signs, and even applications are printed in Spanish as well as English. So you may want to consider hiring some Spanish employees and adding some Spanish dishes to your menu. Now your restaurant seems diverse, cultured, modern and likes it had some business within the last three or four years or so.

Now, you want to build an essential step in the chain. This means you will want to start expanding your horizons. Start to make your pizzeria more and more convenient for people to eat there. This could include anything from delivering to just expanding. After you have one successful business and its running pretty well, you might realize that people come from over ten blocks away to have your one of a kind pizza. So, you might consider opening another of the same pizza places ten blocks down. Now you’re building a chain, and one day you will have as many buildings as McDonald’s or as many customers as Google.

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What Is SEO?

Search engine optimization (SEO) and is used to increase the search engine ranking of websites. This means that when a user types in a relevant query on a search engine the page that has utilized an SEO will appear higher on the results. This is good news for any site using an SEO because the typical search engine user won’t look further than the first two pages to find what they want. It is safe to assume that if the query does not return the desired hit within the first two pages, the user will start a new search, possibly leading to the similar but different website.

An SEO is typically a company that utilizes the method in its service to a client, a website that paid the SEO to optimize its results. These companies frequently offer other services such as competitive marketing analytic information and provide information on the layouts of websites so the client can adjust and perform sharply in a competitive market. SEOs can include organic search results or paid ranking. Organics results and paid results both appear on a page, but in different areas. For example, a term search will yield organic results and paid results, but the paid results will also be listed above any organic results.

Organic SEO revolves around the content of a client web page. It improves the amount of traffic that is linked to a page and also the quality of these visitors. Likely browsers known to buy products or services like the ones featured on the client’s site. Organic results are typically found as the closest matches to input put into the search box. They are typically found by search engine spiders or crawlers that are programs that search the internet database for sites with viable keywords. The sites found by these crawlers become the organic search results. Depending on the user doing the search, organic results may be the only results considered.

The results that appear at the top of the page when a search engine loads results are the paid results. These results are websites and advertisers who have paid a search engine to have their links listed at the top of the page. The links are typically directly below the search bar and are displayed as a different color link and a different colored background. Up until recently there has always a clear division of the two, but there have been times when the two were not clearly identifiable.

The benefits of SEO are undeniable and realistically the only way to get first-page ranking on the big boy search engines. Unless the site has millions of people, who will agree to go the site. The SEO will provide the site with guaranteed traffic which may have been otherwise unavailable. At an average of $300/month, the cost is not for upstarts and can be perceived as a serious advantage to any business looking to advertise on the internet. Keep in mind the costs will vary on competitive keywords.


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