Category: SEO

Outranking Google

Building a brand isn’t just slapping a name on something, and slapping a name on something isn’t necessarily building a brand. When you assign a name to a business that you believe has the potential for success, the name you give it should be the name everybody naturally wants to call it. It should be the first word that pops into someone’s mind when they think of your business. For example, if you are the owner of a pizzeria and you chose to name after your father, Joey. So you might call it “Joey’s” or even “Joey’s Pizza”. However, if the neighborhood locals continue to call your business “The Pizza Place”, and word gets around, and you become associated with being “The Pizza Place” you might consider changing the name to “The Pizza Place”. After you are known for being “the pizza place” you now have an expectation to uphold. With that being said, you need to make sure, that whatever you put or not put in your pizza is something no one else is putting, or not putting, in their pizzas.

After your household name, an entire neighborhood of loyal customers, and a secret ingredient, you now need permission. First, you should make sure that no one else in your area has the same name. However, name approval is not all you need. There are licenses and permits that go along with opening a pizzeria. After you have all the permission you need, the best idea is to find an excellent way to link people and make it a beautiful social place. For example, if someone wants to sit in quiet, dull, unentertaining place then they go to a local super market and buy a pizza. What you need to offer is a nice feel of comfort and an obvious reason people would hang around, such as games, tv or a little five lane bowling alley in the back. Just something that makes your pizzeria like no other pizzeria or restaurant period for that matter.

In the business world, there is a phrase that states “It’s hard getting to the top, it’s even harder staying there.” That’s true, along with the fact that you can tell if a business will succeed or fail in the first six months. Once you fill the capacity of your restaurant and business is where you want it, then your goal should be to maintain whatever it is you did to achieve your success. Now you would conduct a small experiment to do one of two or both things. First, you should find out what people like most about the place. I say this first because you don’t want to annoy or bombard you guest with quizzes and questions. This will also give you an idea of what to keep and what might not be the most attractive aspect of your business. If the customer seems offering, and not that irritated ask them how they heard about you. This will give you an idea of the best way to advertise for your business. After they have answered, thank them for coming and continue to poll the audience while taking mental notes.

Next, it might not be a bad idea to expand to other cultures or races that might be interested, or that might live in your area. For example, nowadays America’s Hispanic population and culture are growing by the minute. More and street signs, store signs, and even applications are printed in Spanish as well as English. So you may want to consider hiring some Spanish employees and adding some Spanish dishes to your menu. Now your restaurant seems diverse, cultured, modern and likes it had some business within the last three or four years or so.

Now, you want to build an essential step in the chain. This means you will want to start expanding your horizons. Start to make your pizzeria more and more convenient for people to eat there. This could include anything from delivering to just expanding. After you have one successful business and its running pretty well, you might realize that people come from over ten blocks away to have your one of a kind pizza. So, you might consider opening another of the same pizza places ten blocks down. Now you’re building a chain, and one day you will have as many buildings as McDonald’s or as many customers as Google.

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What Is SEO?

Search engine optimization (SEO) and is used to increase the search engine ranking of websites. This means that when a user types in a relevant query on a search engine the page that has utilized an SEO will appear higher on the results. This is good news for any site using an SEO because the typical search engine user won’t look further than the first two pages to find what they want. It is safe to assume that if the query does not return the desired hit within the first two pages, the user will start a new search, possibly leading to the similar but different website.

An SEO is typically a company that utilizes the method in its service to a client, a website that paid the SEO to optimize its results. These companies frequently offer other services such as competitive marketing analytic information and provide information on the layouts of websites so the client can adjust and perform sharply in a competitive market. SEOs can include organic search results or paid ranking. Organics results and paid results both appear on a page, but in different areas. For example, a term search will yield organic results and paid results, but the paid results will also be listed above any organic results.

Organic SEO revolves around the content of a client web page. It improves the amount of traffic that is linked to a page and also the quality of these visitors. Likely browsers known to buy products or services like the ones featured on the client’s site. Organic results are typically found as the closest matches to input put into the search box. They are typically found by search engine spiders or crawlers that are programs that search the internet database for sites with viable keywords. The sites found by these crawlers become the organic search results. Depending on the user doing the search, organic results may be the only results considered.

The results that appear at the top of the page when a search engine loads results are the paid results. These results are websites and advertisers who have paid a search engine to have their links listed at the top of the page. The links are typically directly below the search bar and are displayed as a different color link and a different colored background. Up until recently there has always a clear division of the two, but there have been times when the two were not clearly identifiable.

The benefits of SEO are undeniable and realistically the only way to get first-page ranking on the big boy search engines. Unless the site has millions of people, who will agree to go the site. The SEO will provide the site with guaranteed traffic which may have been otherwise unavailable. At an average of $300/month, the cost is not for upstarts and can be perceived as a serious advantage to any business looking to advertise on the internet. Keep in mind the costs will vary on competitive keywords.

 

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